Tourism
Great Golden Lake -
Hua’an Tulou -
Yunding Park -
Ming Dynasty Entertainment World -
China Yang-sheng Paradise -
City of Caves -
Media
Fujian Education TV(FETV) -
Journey through China on the Train(Railway Media Program) -
Photo Gallery
Overview
China Yida (“Company”) has entered into a Cooperation Agreement with the Railway Media Center ("RMC") in order to achieve their cooperation in television program broadcast on trains. Company obtains the exclusive production right of the television program titled "Journey through China on the Train" and advertisement management right for a term of six years. Company will be responsible for planning, filming, producing, and advertising, and Rail Media Center will be responsible for broadcasting the Journey Program on its national railway television program network on behalf of the Chinese Ministry of Railway. Company's Journey Program helps the Ministry of Railway to resolve their problems, which are low quality and unsatisfied railroad television programs. The Ministry of Railway highly evaluated the Journey Program, acknowledging that the Journey Program represents the style and quality of railway television program they have been contemplating for a long time but failed to produce. Active and relaxing, the Journey Program hosts present tourist information and various tourism destinations around the country in humorous and joyful style. They highly recognized the Company's "Tourism-Media" development strategy business model that will be well accepted and reproduced nationally, which can potentially enhance the Company's reputation in the national media industry.
Program Content

The Journey Program comprises four 20-minute episodes, namely "Landscapes Appreciation," Photography and Traveling," "Traveling on the Way," and "Travel Tips." Each segment can be sold and operated independently. 15'' commercials can be inserted into each segment break eight times. These commercials as part of the Journey Program will be broadcasted to passengers traveling on Tibet train lines and high-speed motor train units daily on a rolling basis, and the national railway television broadcast network weekly on a rolling basis.

Program Advantage

The project brings significant economic benefit. The Company relies on its own professional expertise and leading position in tourism and media industry. Therefore, with low operation costs, the Company can generate significant economic benefits. Also, the project has significant operational growth potential. The aggregate mileage of China's railway system is approximately 77,083.8 kilometers, with its length ranked as the first in Asia and the third in the world. As the main artery of China's economic growth, the railway is the main transportation vehicle for Chinese people. According to the statistics of the Ministry of Railways, the railway carried 1,700,000,000 passengers in 2007. In 2010, the railway will carry 2,000,000,000 passengers annually and this number will reach 4,000,000,000 in 2020. The average time that each passenger spends on train is about 15 hours. Therefore, the railway television media will become a new media industry.

Program Coverage

The cooperation between the Company and RMC involves three major television broadcast platforms, consisting of the Tibet train lines, motor train units, and national railway television network, covering all the major cities (Beijing, Tianjin, Shanghai, Nanjing, Guangzhou, Shenzhen, Jinan, Qingdao and etc.), seven train lines into Tibet, millions of traveling population, approximately 2,600,000 households, 10,400,000 residents in the surrounding areas of railway. Most importantly, in an enclosed train car, the Journey Program will easily obtain passengers' attention. Further, passengers on the Tibet train lines and motor train units having high consumption ability and potential are always the targeted advertising population of various industries. Therefore, the Journey Program has tremendous market penetration ability and operation potential.


 
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