Management Team
Board of Directors and Audit Committee Members
Board of Directors
Chen Minhua, Ph.D
Chairman of the Board

Dr. Chen has served as Chairman and CEO of China Yida since 2001. He has extensive experience in the media industry and held senior positions in the journalism industry, including being CEO of the newspaper “HK-Taiwan Information”. He is also a part-time professor at the Tourism College of Fujian Normal University, a tutor for postgraduates, vice president of Fujian Provincial Tourism Institute and vice president of the Fujian Advertisement Association. In 2005, he published a research paper called “General Theory of Tourism and Chinese Traditional Culture”, which has been adapted by the Tourism College of Fujian Normal University to become one of its undergraduate text books. Dr. Chen received several national and provincial prizes, including one of “The Ten Most Distinguished Persons of the Fujian Economy in 2006”. Dr. Chen received his Ph.D. in 2005.

Fan Yanling
Board of Directors

Ms. Fan has served as Chief Operating Officer of China Yida since 2001. She is responsible for the operations of the company. Ms. Fan is a journalist by background and was a radio anchor before joining Dr. Chen and moving into the media industry and co-founding the business. From 1995 to 2001, she was the COO of the holding company driving the advertising and tourism businesses. She has served as General Manager of Hong Kong Yitat International Investment Co., Ltd, General Manager of Fujian Golden Lake Economy and Trading (Tourism) Development Co., Ltd., and Chairman of Fujian Education and Broadcasting Media Co., Ltd since 2000. In 2005, she was honored with the titles: “Fujian Splendid Woman” and “Advanced Worker of the Advertisement Industry in Fuzhou”. Ms. Fan received her MBA in 2002.

Independent Director
Chunyu Yin
Independent Director and Audit Committee Member

Chunyu Yin has been a director of the Company since June 2009. Ms. Yin has a wealth of experience in China’s advertising and media industry. Between 1984 and 2002, Ms. Yin served as the general manager of China’s first state-owned cosmetics advertising company – Beijing Dabao Advertising Co. During those eighteen (18) years, the company’s annual sales increased from 40 million to 1.5 billion RMB. After she left Beijing Dabao Advertising Co. in 2002, she served as manager in several advertising companies. Currently, she is the Chief Executive Officer of East Prosperity International Advertising Company, and a teaching professor at Beijing Union University Advertising School.

All of the advertising companies in which Ms. Yin served as manager are listed on the Top 100 Advertising Companies List in China. The well-known clients she served, or is currently serving, include Daobao Cosmetics, Haier, Hisense Electric, Ariston Refrigerator, Shanxi Fen Wine, Red Eagle, Furong Wang, Tsingtao Beer, and Yanjing Beer. Ms. Yin has also achieved acknowledgement and recognition in the media industry. She participated in planning, producing and filming many important TV programs and dramas, including “Walk into Taiwan,” “China’s Economic Reports.” “1/2 Hour Economic Report.” “CCTV Young Singer Competition,” “Red Eagle Cinema” on Phoenix Channel, and the TV drama “The Prime Minister Liu Luoguo.”

In addition, Ms. Yin organized several large-scale events for Chinese government’s ministries and commissions and other international organizations: Putian Yanhuang Millenium, Dragon Board World Cup, China’s Trade Marks around the World, 2004 Miss Universe Finale, 2007 Miss Japan International Finale, Hong Kong’s Second International Mahjong Competitions.

Ms. Yin received her bachelor degree in Chinese from People’s University of China in 1979.

Fucai Huang
Independent Director and Audit Committee Member

Fucai Huang has been a director of the Company since June 2009. Mr. Huang, founder of Xiamen University Tourism Department, has served as a full-time professor at Xiamen University for 30 years. Currently, he is also the director of tourism management doctorate program of Xiamen University. Before he was appointed as the director of the doctorate program, he was in charge of the tourism management post-doctorate program and served as doctorate student advisor. Before he joined Xiamen University, between 1989 and 1998, he was the director of Xiamen University Tourism Management Planning and Research Institute, a part time professor at the Tourism Department of Beijing International Studies University, and a consultant to Fujian tourism development.

Mr. Huang is an expert among China’s tourism academics. Between March 2008 and March 2009, Mr. Huang was appointed by the China National Tourism Bureau to preside over the Open Tourism Market for Mainland Citizens’ Travel to Taiwan and Related Management Issues.  In 2006 and 2007, he was invited by the China National Tourism Bureau and Taiwan Office of CPC Central Committee to represent China’s tourism academics to draft monographs and to participate in Strait Economic Trade Forum. Between 2005 and 2006, Mr. Huang engaged in the planning, research, and modification of display contents of China Fujian-Taiwan Kinship Museum sponsored by the Publicity Department of the CPC Central Committee and Fujian Provincial Committee. China Fujian-Taiwan Kinship Museum became the new tourism landmark of the west coast of Taiwan Strait, and a popular tourist attraction in Quanzhou, Fujian.

Mr. Huang obtained his Bachelor Degree in History from Xiamen University in 1976.

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